A District’s New Year’s Eve Spectacular ›

Annual Sponsorship Opportunities

Cool Spring Downtown District sponsor close up holding beer
Support the Moments People Remember

Align Your Brand with Downtown

Downtown Fayetteville’s energy is fueled by events, public art, and shared experiences that bring people together. Sponsoring downtown programming and initiatives connects your organization to the creativity, culture, and momentum that define the district.

When you sponsor an event, you’re not just placing a logo — you’re helping activate the arts and entertainment ecosystem that drives foot traffic, visibility, and community pride.

Why Sponsor Downtown?

Downtown sponsorship offers:

Each opportunity is designed to create value for both the event and the sponsoring organization.

Two Business men discussing building plans downtown

Let’s Build Something Together

We welcome partnerships with businesses and organizations that believe in a strong, vibrant downtown. If you’re interested in exploring custom sponsorship opportunities, we’d love to start the conversation.

Become an Annual Sponsor

Our events draw anywhere from hundreds to thousands of attendees, and many more are reached through our online audience. If your business or organization is looking for connection with the local community, we invite you to partner with us through an annual sponsorship with one of the many sponsorship levels provided.

Don’t see one that fits just right? We would be delighted to work with you to create a customized sponsorship package. Together we will make a noteworthy cultural, creative, and commercial impact for the region.

Headliner Sponsor - $15,000+

~75-100K Estimated Annual Impressions
  • Honored as a main stage headliner: NYE, Juneteenth, Fall Festival
  • Logo placement on all media, banners, and promotional materials
  • Hyperlinked logo on event and organizational webpages
  • Dedicated mentions on radio advertising and live stage announcements
  • Exclusive social media posts with logo and organizational tagline
  • Vendor booth space at all major events
  • Six (6) District Vibe VIP Area tickets (premium seating at signature events)
  • Opportunity for co-branded press releases
  • Recognition in all internal and external reports

Supporting Sponsor - $10,000-$14,999

~50-75K Estimated Annual Impressions
  • Prominent logo inclusion on print, web, and social event materials
  • Four (4) VIP Area tickets
  • Vendor booth or pop-up activation space at four (4) major events
  • Logo included on all print and digital marketing and event webpage
  • Quarterly (4) shared social media posts tagging sponsor
  • Vendor booth space at four (4) major events
  • Recognition in all organizational reports

Community Sponsor - $5,500-$9,999

~15-50K Estimated Annual Impressions
  • Listed on all print and digital marketing and event webpage
  • Two (2) social media mentions
  • Two (2) VIP Area tickets
  • Vendor booth space at two (2) events
  • Recognition in all internal and external reports

Friend of the District - $500-$4,499

~5-15K Estimated Annual Impressions
  • Listed on digital marketing and event webpage
  • Vendor booth space at selected events
  • Recognition in all internal and external reports

Email Development & Engagement Director, Larissa Via at larissa@coolspringfay.org for more information or additional sponsorship options.